Dennis Romano

Dennis Romano is an entrepreneur, creative technologist, and brand strategist who has spent more than three decades at the intersection of design, marketing, and interactive media.

As the founder and namesake of Envision Dennis Romano, a digital studio and the visionary behind Priiize.com, the virtual scratch-off platform, Dennis has helped hundreds of organizations—from start-ups to Fortune 500 brands—transform casual browsers into loyal fans. Dennis’s career is defined by a passion for blending compelling storytelling with measurable business outcomes, consistently delivering campaigns that engage, delight, and convert.

Raised during an era when print ruled and dial-up was cutting-edge, Dennis launched his first design practice straight out of art school, armed with an X-Acto knife, a brand-new Macintosh, and insatiable curiosity about how technology could deepen storytelling. That curiosity soon became a career hallmark.

Throughout the 1990s and early 2000s, he led creative teams that produced catalogs, packaging, and in-store campaigns for major brands. When the internet revolution gained momentum, he pivoted, retraining his studio to deliver responsive websites, e-commerce experiences, and data-driven email programs long before these disciplines became standard marketing playbooks.

A decade later, Dennis’s fascination with game mechanics—and their power to motivate real-world behavior—sparked his next big idea. In 2017, he piloted a digital scratch-off promotion for a regional casino chain. Engagement rates and revenues exploded, email and SMS lists doubled, and social shares soared. Realizing he had uncovered a scalable growth lever, he spun the underlying technology into Priiize.com. The platform debuted as a SaaS self-service toolkit, but Dennis quickly recognized that busy marketers needed more than software; they needed strategic direction, bespoke artwork, and flawless campaign logistics.

By 2025, he had boldly repositioned Priiize as a full-service studio that designs, configures, and manages bespoke scratch-off experiences from concept to completion, turning the “scratch-off maker” narrative into a high-touch managed solution. Today, Priiize campaigns operate in all languages and have logged more than 120 million gameplays for retail, franchise, nonprofit, and B2B clients. Dennis still leads every creative kickoff, ensuring that each game aligns with measurable objectives—whether the goal is increasing foot traffic, driving app downloads, or capturing first-party data. His proprietary “Play-Drive-Convert” framework seamlessly integrates behavioral psychology, UX best practices, and rigorous A/B testing to drive growth wins.

At Envision Dennis Romano mentors a multidisciplinary team of designers, developers, and analysts. The studio’s portfolio spans web design, SEO, conversion rate optimization, and content experiences, but its differentiator is a culture of continuous learning that Dennis instituted. Weekly “what-if” labs, hack days, and cross-disciplinary shadowing keep ideas flowing and silos dissolving.
Guided by the credo “make it playful, make it purposeful, make it personal,” Dennis measures success by client outcomes and team growth rather than credentials. Whether launching a microsite or orchestrating a national scratch-off promotion, he remains a creative force dedicated to turning ideas into measurable impact.